Shashi Upadhyay graduated from the Indian Institute of Technology at Kanpur (India) and gained a Ph.D. in physics from Cornell University (NY). Having worked for eight years as a consultant with McKinsey, in 2006 he co-founded Lattice Engines, a company specializing in B2B sales intelligence software and recognized as a “market innovator”. Shashi Upadhyay is also deeply involved in India’s social and cultural life. Exclusively for Capgemini, he explains how today’s companies, overwhelmed by a “flood” of digital data, can control this flow and use it to their best advantage.